New Market Research Report: Toilet Care in Guatemala

In-the-bowl (ITB) toilet care in Guatemala is dominated by rim blocks, which were considered traditional products that for years had a low level of innovation; however, in recent years there were format changes aimed at providing more-effective cleaning and antibacterial powers as well as more convenient application. Henkel La Luz SA launched Bref Poder Activo, an ITB plastic basket with four spheres aimed at cleaning, foaming, removing sediment, and fragrance. SC Johnson de Centroamerica SA introduced Mr Músculo Tiras Activas, gel strips designed to be positioned below the toilet rim so water runs over them during flushing until they are dissolved and need to be replaced, and Mr Músculo Discos Activos, a plastic tube that stamps a gel disc into the bowl that cleans and sanitises during flushing. The main competitive advantage of Mr Músculo Discos Activos is that it is more hygienic, because its plastic dispenser avoids the need to touch the toilet bowl when placing the gel disc.

Full Report Details at
- http://www.fastmr.com/prod/1127247_toilet_care_guatemala.aspx?afid=301

Competitive Landscape

SC Johnson Centroamerica SA is the category leader with retail value share of 46% in 2015. Its leading brand Mr Músculo has a wide product portfolio at different prices, which allows the company to reach a wide consumer base. Its innovation and strong distribution also allows it to be accessible to its customers.

Industry Prospects

Toilet care products are expected to record a value CAGR of 3% at constant 2015 prices in the forecast period, and reach sales of GTQ61 million in 2020. Innovation, mainly consisting of more efficient products, is expected to drive sales in this category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Guatemala?
* What are the major brands in Guatemala?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?



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