Air Care in Denmark - New Report Available

Air care is a marginal category in Denmark. Compared to other Western European countries, value sales are fairly low. Air care is also becoming increasingly unpopular due to widespread consumer perception of these products as being harmful to both personal health and the environment. The Danish Health and Medicines Authority (Sundhedsstyrelsen) regularly warns Danish consumers about the harmful effects of chemicals. This negatively impacts air care, a category which relies heavily on chemicals and perfumes.

Competitive Landscape

Reckitt Benckiser (Scandinavia) continued to dominate air care in 2015, commanding a 79% share of value sales. Ranked second was Borup Kemi I/S with a value share of 7%.

Industry Prospects

Many Danish consumers have a preference for allergy-friendly and environmentally-friendly products, this being a major trend impacting home care as a whole in 2015. This trend is expected to intensify over the forecast period, thus harming air care even further. Air care products are being increasingly regarded as harmful and unnecessary as a pleasant indoor atmosphere can easily be achieved by simply opening the window twice a day.

Full Report Details at
- http://www.fastmr.com/prod/1126834_air_care_denmark.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Denmark?
* What are the major brands in Denmark?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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