Just Published: "Menswear in Argentina"

The negative local business environment and macroeconomic instability were the main drivers behind menswear’s performance in 2015. Contracting purchasing power in terms of apparel products due to a hike in unit prices caused menswear to continue to decline in retail volume terms in 2015. Import barriers and the consequent shortage of global super premium brands plus the proliferation of street vendors and illegal fairs in main cities hurt performance. Illegal sales in Argentina reached ARS4 billion per month in 2015, of which apparel and footwear accounted for 47%, with a greater share of menswear than womenswear according to a local chamber of commerce.

Full Report Details at
- http://www.fastmr.com/prod/1126384_menswear_argentina.aspx?afid=301

Competitive Landscape

Menswear remained fragmented in 2015, with 79% of retail value sales spread over small and medium-sized players in terms of sales and geographical coverage, mostly with below-average quality. The top five players together accounted for 12% of retail value sales followed by players with shares below 2%. Kevingston SA continued to lead menswear with 4% of retail value sales followed by Corporación Río Luján SA with 3%. Both are classic-style brands with high awareness among middle-income consumers and broad regional coverage in the country across most popular avenues and shopping centres.

Industry Prospects

Menswear is expected to register a retail value CAGR 4% (constant 2015 prices) over the forecast period to ARS52.3 billion in 2020. In 2016, standard and economy categories are expected to grow faster than premium and super premium due to the combination of reduced purchasing power and increasing inflation rates, whereas premium and super premium brands will take the lead during the second half of the forecast period as import barriers are relaxed.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Argentina?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Menswear in the Netherlands
- Menswear in Israel
- Menswear in Turkey
- Menswear in Hungary
- Menswear in Sweden