Polishes in Hong Kong, China: New research report available at Fast Market Research

Polishes declined by 1% in current retail value terms in 2015 as long working hours leave consumers with little time or energy to spend on polishing floors or furniture. Furthermore, fewer consumers in Hong Kong, particularly younger consumers, feel the need to polish floors, furniture or shoes.

Competitive Landscape

SC Johnson (HK) Ltd led polishes with a retail value share of 83% in 2015. The company dominated the category through ownership of its flagship brands – Pledge, Future and Kiwi. SC Johnson (HK) Ltd saw the largest increase in retail value sales in 2015 – albeit the lowest decline – due to its strong reputation and brand presence.

Industry Prospects

Polishes is expected to register a negative retail value CAGR of 1% (constant 2015 prices) over the forecast period due to maturity and the shrinking customer base. Instead of purchasing high-value items meant to last, consumers now prefer low-value items that can be replaced frequently. This shift in consumer behaviour had a negative impact on polishes, as consumers no longer need to pay as much attention to maintaining furniture or shoes.

Full Report Details at
- http://www.fastmr.com/prod/1127132_polishes_hong_kong_china.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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