Dishwashing in Greece - New Market Research Report

Given their commodity status among most households, dishwashing products have shown resilience to the economic downturn and to the socio-political turbulences that affected the country’s economy in 2015. Hand dishwashing, despite maturity, displayed positive growth in volume and value terms. Automatic dishwashing products, on the other hand, registered a decline as in line with shrinking disposable incomes, Greeks reduced the frequency of dishwasher usage in order to save money.

Competitive Landscape

Procter & Gamble led dishwashing with a 42% retail value share in 2015. With Fairy and Ava in its portfolio, two of the most popular brands in hand dishwashing, the company maintained its leadership. Its retail value share within automatic dishwashing increased in 2015 to reach 27%, yet the company ranked second, while within hand dishwashing the company’s Fairy brand was the category leader.

Industry Prospects

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Consumers are anticipated to become more promotionally-driven and to look for offers over the forecast period. The Greek economy is not expected to recover in the short term, which will encourage consumers to look for ways to reduce their spending on dishwashing products in order to save money. In response to the economic downturn manufacturers and retailers are also expected to extensively use discounting to support their brands. At the same time, economy brands will likely become increasingly available, as manufacturers will need to develop new products to meet consumer demand for inexpensive solutions.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Greece?
* What are the major brands in Greece?
* What is the dishwasher penetration rate in Greece?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

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