Toilet Care in Latvia - New Report Available

Toilet care benefited from the growth of consumer incomes and consumer interest in improving their living standards, which they had postponed during the economic crisis. Whilst consumers looked for convenient solutions and continuous effect, sales of rim products increased as manufacturers offered more innovations and increased the diversity of product types and fragrances.

Competitive Landscape

Henkel Latvia was the leading company in toilet care in Latvia with a 36% retail value share in 2015. Henkel’s Bref products are marketed across all toilet care categories and the brand leads in rim blocks. Bref enjoys high brand awareness due to investments in TV advertising over the review period, excellent distribution and active price promotions.

Industry Prospects

According to the information from Central Statistical Bureau of Latvia only 86% of households had indoor flushing toilets, but the number shows a tendency to increase versus 83% noted in 2010. Along with the growth of disposable incomes in the forecast period, expectations towards raising living standards will increase, which is anticipated to lead to the growth in toilet care products usage penetration, as well as the demand for convenient and efficient toilet care products to maintain clean, hygienic and fresh toilet rooms.

Full Report Details at
- http://www.fastmr.com/prod/1127254_toilet_care_latvia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Latvia?
* What are the major brands in Latvia?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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