Bleach in Peru - New Market Study Published

In retail value terms, bleach is the second largest category in home care because this product has a wide range of uses in the home, from surface care and laundry aids to toilet care, given its highly appreciated disinfecting properties. In addition, bleach is commonly use to disinfect fresh vegetables and fruits, using a highly diluted solution with water.

Competitive Landscape

Clorox Perú owns the leading brand Clorox and recorded a 43% value share in 2015. This is the brand with the strongest awareness among Peruvian consumers due to its long presence in the country. The players also runs TV, radio and poster advertisements, which during 2015 were focused on the right amount of bleach to be diluted into water, seeking to increase volume sales.

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Industry Prospects

Over the forecast period, bleach is expected to increase at a CAGR of 5% in volume terms and at a CAGR of 6% at constant 2015 prices. Growth will be driven by advertising and the need that consumers have to clean and disinfect their houses, especially when they have children. At the same time, middle-income consumers will look for more-specific products to clean hard surfaces, thus reducing demand for bleach.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Peru?
* What are the major brands in Peru?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Peru?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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