Market Report, "Air Care in Sweden", published

Environmental concerns are an important consideration for Swedish consumers and do have an impact on their choice of air care products. This has shaped developments in spray/aerosol air fresheners, with innovations in this category seeking to avoid the use of compressed gas. Review period product launch Glade Refresh is an example of the impact environmental concerns are having on the development of air care in Sweden.

Competitive Landscape

Reckitt Benckiser (Sweden) assumed category leadership from SC Johnson Sweden in 2015, reaching a value share of 36%. The company is the national brand owner of Air Wick, which enjoys widespread distribution in Sweden, especially in the grocery retailer channel. Storecheck observations in 2015 revealed that Air Wick enjoys a particularly prominent position in grocery retailers, with Glade being the only other brand of real significance in this channel. The strength of Air Wick in grocery retailers supports Reckitt Benckiser’s position, helping the company to grow its share.

Full Report Details at
- http://www.fastmr.com/prod/1126868_air_care_sweden.aspx?afid=301

Industry Prospects

Environmental concerns will continue to dictate the direction of air care value sales over the forecast period. Swedish consumers have a pronounced interest in the environment and so are concerned about the impact of these products. Spray/aerosol air fresheners, while appreciated for their ease of use and convenience, are perceived negatively in terms of their environmental impact. Manufacturers are addressing this through innovations such as Glade Refresh but this may not be sufficient to change somewhat ingrained consumer perceptions of the spray/aerosol format.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Sweden?
* What are the major brands in Sweden?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?



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