Surface Care in Finland - New Market Study Published

While surface care products continued to be necessities, the recession forced consumers to rein in their spending and look for ways to save money, which included purchasing more private label offerings and universal surface care products. In addition, new product development remained sluggish, as did marketing activities. Nonetheless, while all of the above hampered value growth, when consumers were not constrained by their budgets they were interested in efficient tailor-made cleaning solutions which also offered convenience and long-lasting results.

Competitive Landscape

Surface care is a large and fragmented category. Henkel Norden remained the leading player in 2015 with a 13% share of value sales. This can be attributed to its well-trusted Tolu brand as well as its iconic and traditional pine soap-based surface care brand Havu Mäntysuopa. Both of these brands enjoy excellent distribution and prime shelf positioning, making them household names in Finland.

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Industry Prospects

Price will continue to be one of the most influential factors when purchasing surface care products in Finland as elevated unemployment is expected to continue. In addition, domestic origin will remain important. Moreover, when consumers can afford to do so, they will select products which fit with other ongoing consumer trends, such as convenience, tailor-made for different surfaces, environmental-friendliness without sacrificing efficacy and long-lasting results.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Finland?
* What are the major brands in Finland?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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