Newly released market study: Polishes in Sweden

The need for polishes, with the exception of shoe polish, is declining. This is due to the fact that consumers are increasingly purchasing products of a pre-coated nature and of a material type that saves them the hassle and time of having to polish their floors, furniture and metal products.

Competitive Landscape

Spotless Boston Scandinavia AB continued to lead polishes in 2015 with a value share of 32%, up half a percentage point on the previous year. The company’s leading position can be attributed to its strong standing in the important grocery retailer channel where its Boston shoe polish is often the only brand stocked. Grocery retailers accounted for a 37% value share of polishes in 2015.

Industry Prospects

The need for polishes in Sweden, with the exception of shoe polish, is in decline. This will continue over the forecast period as polishes will continue to face growing competition from other areas of home care offering the same capabilities and functionality of polishes. This threat is most apparent from surface care, where sales of multi-functional products are on the rise.

Full Report Details at
- http://www.fastmr.com/prod/1127156_polishes_sweden.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Sweden?
* What are the major brands in Sweden?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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