Newly released market study: Surface Care in Romania

Surface care products are generally considered as must-haves in most Romanian households. However, preferences are rather diverse, with some products being considered as indispensable while others are rarely bought (eg home care wipes and floor cleaning systems, oven cleaners). Romanians generally go for strong brands with a good image and which are perceived as trustworthy and highly effective.

Competitive Landscape

Unilever South Central Europe SRL was the leading player in surface care in 2015. It registered an 18% value share in 2015 (being on a downward slope). The company has a long presence in Romanian surface care and has always invested heavily in marketing its products. A Unilever brand is also the most popular within surface care. Cif held a 13% value share of surface care in 2015, followed by Ajax, a brand of Colgate-Palmolive Romania SRL.

Industry Prospects

Consumers will become increasingly demanding and go for high-quality products, characterised by efficiency. Also, they will be more preoccupied with products which do not endanger their health and which are less detrimental to the environment. "Green" brands are expected to become more relevant within surface care in Romania.

Full Report Details at
- http://www.fastmr.com/prod/1127205_surface_care_romania.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Romania?
* What are the major brands in Romania?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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- Surface Care in Turkey
- Surface Care in Japan
- Surface Care in Morocco
- Surface Care in Greece
- Surface Care in Switzerland