Laundry Care in Argentina - New Market Research Report

In 2014 and 2015 the economic crisis affected laundry care consumers’ buying habits. With declining real wages and employment levels, demand increased for economy brands and private label products, which benefited local small businesses such as Queruclor. In this scenario the leaders, which do not always offer economy brands, focused on trying to retain their consumer bases. Unilever relaunched the economy Granby in standard powder detergents, a leading brand in the early 1990s, which gained share quickly and accounted for 7% of retail volume sales in 2015.

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Competitive Landscape

Unilever de Argentina led laundry care with a retail value share of 65% in 2015 thanks to its wide variety of brands with a long history in the country, including Ala, Skip, Drive and Vivere. The relaunching of old brands such as Granby in mid-2014, which led standard powder detergents in the 1990s, strengthened its position even within economy segments.

Industry Prospects

The economic recovery will be slow over the forecast period. Consequently it is expected that in the short term private label and economy brands will outperform the leading brands. In the medium term the leading brands will regain some of the ground lost but economy brands will continue to add features that previously were exclusive to the leading brands, such as standard powder or liquid detergent with fabric softener, products specifically for white or black clothes and a variety of fragrances.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Argentina?
* What are the major brands in Argentina?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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