Market Report, "Bleach in Venezuela", published

The performance of bleach continued to be weakened by a diminished product offer, resulting from price regulations and limited access to foreign currency to import raw materials. Indeed, in September 2014, Corporación Clorox de Venezuela closed its manufacturing facilities in the country due to operational restrictions, economic uncertainty and problems with the flow of supplies. For three years Clorox sold more than two thirds of its products at prices fixed by the Venezuelan government. Meanwhile, triple-digit inflation led to a massive increase in the cost of production inputs, such as packaging, raw materials, transportation and labour, which caused operational losses. In 2013, Corporación Clorox de Venezuela was the second-ranked player, with a 23% share of retail value sales of bleach. This situation worsened the scarcity of bleach as other companies unable to produce enough quantities to fill the gap left by Clorox.

Full Report Details at
- http://www.fastmr.com/prod/1126932_bleach_venezuela.aspx?afid=301

Competitive Landscape

In 2014, Procter & Gamble de Venezuela and Corporación Clorox de Venezuela left bleach in Venezuela after leading the category for many years with the Lavan San and Nevex brands, respectively. As a result of their exits, Better Home Products became the leader, with a 24% share of retail value sales in 2014 and 2015, while Serviquim was ranked a close second with a 22% share.

Industry Prospects

The demand for bleach is expected to be stable over the forecast period. Bleach is already a mature category in Venezuela. The projected 2% retail volume CAGR is directly related to the anticipated increase in the number of households in Venezuela. Moreover, bleach is affordable because of lower prices, compared with other multi-purpose products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Venezuela?
* What are the major brands in Venezuela?
* How did bleach sales perform during the economic downturn?

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