New Market Research Report: Retail Tissue in Guatemala

Toilet paper is the largest category within retail tissue with 77% of value sales as of 2015. In 2015, it was also fastest growing with retail value growth of 9% in current terms. An increase in the consumer base, with more consumers of lower economic strata using the products and the migration of middle-income consumers towards more expensive products that are also more effective, are the main reasons behind toilet paper’s strong growth in 2015.

Competitive Landscape

Kimberly-Clark Guatemala Ltda was the dominant player in retail tissue in 2015 with a retail value share of 50%. Its leading Scott brand is present across all types of retail tissue and has a wide product portfolio mainly of standard products that cater to a wide consumer base.

Full Report Details at
- http://www.fastmr.com/prod/1133718_retail_tissue_guatemala.aspx?afid=302

Industry Prospects

Retail tissue is expected to record a CAGR of 5% in constant 2015 terms in the forecast period and reach sales of GTQ2.7 billion by 2020. Growth is expected to be driven by toilet paper, the strongest category within retail tissue which caters to the largest consumer base. Migration towards more efficient brands, which have higher unit prices, is also expected to favour retail tissue’s growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Guatemala?
* What are the major brands in Guatemala?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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