New Market Report: Retail Tissue in Sweden

The strong penetration of private label in retail tissue is indicative of the importance of price in this category in Sweden. Swedish households are particularly price-sensitive when it comes to retail tissue as they do not perceive a significant difference in quality between private label and branded products. This is all the more true thanks to the evident premiumisation being seen in private label. An example of this was the 2015 launch of ICA Vårt Finaste Toalettpapper (Our Finest Toilet Paper) from the grocery retailer ICA Sverige. This product features 5-ply paper, while typically the toilet paper sold by brand manufacturers in the Swedish market is only 3- or 4-ply paper.

Full Report Details at
- http://www.fastmr.com/prod/1133738_retail_tissue_sweden.aspx?afid=302

Competitive Landscape

Metsä Tissue remained the leading player in retail tissue in 2015 with a value share of 28%. The company is well-established in Sweden thanks to its recognisable and renowned Lambi and Serla brands. Both are widely distributed and available in all the leading grocery retailer chains.

Industry Prospects

The premiumisation of private label to ensure greater competitiveness with the leading branded products is expected to continue over the forecast period. A key component of this will be new technology to stay ahead of the game, rather than merely following in brands’ footsteps, offering products with environmentally-friendly claims and more aesthetic designs. It is likely that this will increase the appeal and subsequent share of private label over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Sweden?
* What are the major brands in Sweden?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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