Polishes in Switzerland - New Market Study Published

Polishes are products which are increasingly thought of as old-fashioned by the majority of Swiss consumers, and almost nothing was done in recent years to improve their image or boost their sales. Polishes are normally considered most useful for deep cleaning, or when used regularly. However, Swiss consumers are becoming busier, and have little time to dedicate to cleaning, let alone spending time polishing surfaces.

Competitive Landscape

The competitive landscape in polishes remained unchanged over the review period, with Migros Genossenschaftsbund as the leading retailer of private label products, whilst SC Johnson was the top ranked branded manufacturer. As polishes are increasingly seen as niche, there is growing consolidation in the category.

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Industry Prospects

Polishes is forecast to see a negligible negative value CAGR at constant 2015 prices in the forecast period. The general consumer trend away from products which need to be polished is expected to continue in Switzerland over the forecast period. The younger generation do not follow the same practice of polishing floors, furniture and metal as their parents. In addition, due to increasingly busy lifestyles an increasing number of Swiss consumers are expected to continue to favour surface care products which are more convenient and easier to use over polishes in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Switzerland?
* What are the major brands in Switzerland?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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