New Report Available: Away-From-Home Tissue and Hygiene in Israel

The security situation in Israel was very tense towards the end of the review period. In 2014, Operation Protective Edge was carried out by the IDF, while the last few months of 2015 saw several terror attacks on Israeli soil. On the one hand, this has resulted in consumers going out less often and spending more of their time at home and his also led to a drop in inbound tourism. On the other hand, it has led to increased military consumption of tissue and hygiene products due to the recruitment of more reservists.

Competitive Landscape

The competitive landscape remained unchanged in AFH tissue and hygiene in Israel in 2015 as Hogla-Kimberly, Klir Chemicals Marketing Ltd and Sano Bruno Enterprises continued to lead the category. These companies all enjoy strong brand recognition, seniority in the category and wide product portfolios, all of which grants them competitive advantages. Thus these companies have been able to fulfil orders for large organisations and institutions.

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Industry Prospects

AFH tissue and hygiene is set to increase in value by 2% at constant 2015 prices over the forecast period, while retail tissue and hygiene is set to increase in value by 6%. The slower growth expected in AFH sales is set to be due mainly to strong demand among small businesses and restaurants and the shift towards internet retailing, which offers good service at a time then the price gap between the online channel and store-based retailing is diminishing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Israel?
* What are the major brands in Israel?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

Reasons to Get this Report

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