New Market Report: Retail Tissue in Algeria

Demand for retail tissue products continued to grow strongly amongst Algerian consumers in 2015. Indeed, changes in lifestyle and consumer habits, alongside growing urbanisation, encouraged a growing focus on hygiene in Algeria. Consumers continued to desire a higher quality of life, looking for extra convenience and better comfort. Moreover, manufacturers expanded their product portfolios, driving further growth. With cities and many households being increasingly crowded, there was a stronger focus on hygiene, with this resulting in a growing number of households buying toilet paper. In addition, greater product penetration was recorded for kitchen towels, as its use is increasing amongst Algerian consumers. Besides, the significant development of foodservice outlets in the country boosted growth, due to the significant use of paper tableware, kitchen towels and toilet paper in such outlets. In fact, many consumer foodservice operators buy retail tissue products from retail channels.

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Competitive Landscape

Fabrication de Derives de Coton (Faderco) with its brand Cotex led retail tissue in 2015 with a value share of 20%, thanks to its wide product portfolio, which gives it a presence across all categories within retail tissue. Wafa Faile, the historical player in tissue and the former leader, was ranked second and accounted for a value share of 19% in 2015. This company offers economy and mid-priced products, with prices kept low. Wafa, the oldest brand in the market, enjoys widespread consumer awareness and trust, and also benefits from an extensive distribution reach.

Industry Prospects

The domestic production of high-quality retail tissue products is expected to increase in Algeria over the forecast period, with Faderco being particularly focused on gaining a strong share in this area. The company opened new production facilities at Setif in 2015, with an annual production capacity of 30,000 tonnes per annum and a focus on high-quality retail tissue produced from virgin fibre. This is expected to encourage other domestic players to upgrade their offering and focus on higher-quality products, as lifestyles and habits continue to change in Algeria and consumers become more demanding.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.



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