New Market Research Report: Jeans in Thailand

Jeans continued to record a substantial growth rate of 9% in current value terms, registering sales of Bt16 billion in 2015. Due to various brands being present, jeans are popular items for both Thai male and female consumers. Moreover, they are offered in a wide price range covering the economy to super premium price tiers. Super premium jeans held the biggest share in jeans in 2015, although standard jeans posted the highest current value growth of 16% in 2015. Jeans remain as classic items in most people’s wardrobes and are gaining popularity since they are comfortable and stylish.

Competitive Landscape

In 2015, Levi’s jeans by DKSH (Thailand) Co Ltd continued to lead over other existing brands, accounting for a 22% value share in 2015. Due to its strong global recognition, the brand benefits from this competitive advantage. More importantly, Levi’s engages in aggressive pricing promotions. While the rest of the category remained very fragmented, Wrangler jeans by Central Retail Corp ranked second and Uniqlo moved up to third position.

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Industry Prospects

Jeans in Thailand is anticipated to record a value CAGR of 6% at constant 2015 prices, recording sales of Bt22 billion by 2020. Jeans will continue to be a staple in the wardrobe as they are versatile and comfortable. Existing leading brands will dominate, while the rise of international brands will drive sales growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Thailand?
* What are the major brands in Thailand?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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