Newly released market study: Jeans in China

Jeans registers stable current value growth of 5% in 2015, reaching sales of CNY76 billion. A traditional fashion item possessing the features of versatility, never being outdated and always vibrant, jeans manufacturers make continuous efforts at fabric innovation, technology improvement and attractive design. In spring/summer 2015, several luxury brands including Louis Vuitton, Anna Sui and Stella McCartney all used jeans in their fashion shows, including retro, magic, elegant, etc styles.

Competitive Landscape

VF Asia Ltd led in the highly fragmented jeans market with a value share of 4% in 2015. Brands such as Lee and 7 For All Mankind from VF Asia Ltd were regarded as premium jeans brands in China, which were much loved by fans for their stylish design and consistent innovation in new materials and technology. For example, in late 2014, Lee launched new collections Heavenly Touch and Easy Fit. These new collections aimed to provide more flexible fabrics to female consumers, which could be as soft as yoga pants for example.

Full Report Details at
- http://www.fastmr.com/prod/1133089_jeans_china.aspx?afid=301

Industry Prospects

As a fashion item that never fades in people’s wardrobes, jeans will show up in various forms to become more complicated and match with more styles. For example, in spring/summer 2016, Chanel added printing on jeans, while Alexander McQueen offers embroidery for decoration.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in China?
* What are the major brands in China?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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