Following four consecutive years of decline, polishes grew in value sales terms during 2015, yet another indicator that consumers may be relaxing a bit in spite of the fact their disposable incomes did not change considerably from 2014. Still, it is apparent that, although polishes are considered inessential by most, consumers were increasingly willing to spend on them.
Competitive Landscape
Werner & Mertz, Sara Lee Corp and Ilirija dd led polishes in Bosnia-Herzegovina with respective value shares of 30%, 27% and 16% in 2015. These players are traditionally focused on the largest category in polishes – shoe polish – leveraging good product availability in key retail chains to secure their top shares.
Industry Prospects
Consumers in Bosnia-Herzegovina are increasingly image-aware. They like having nice stuff and are willing to spend on products that help keep up the appearance of their homes and shoes. This will be a key trend driving growth across different polishes formats in Bosnia-Herzegovina over the forecast period.
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Report Overview
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Polishes in Bosnia-Herzegovina market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Polishes in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
About Fast Market Research
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New Report Available: Polishes in Bosnia-Herzegovina
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001