Market Report, "Laundry Care in Russia", published

Laundry care was strongly affected by rising prices caused by the national currency devaluation that took place at the end of 2014 and continued in 2015. A significant consumer shift towards cheaper products was tracked among all categories, including laundry care, across the country.

Competitive Landscape

Procter & Gamble remained the leading player in laundry care in 2015, with a 38% share of retail value sales. The company was one of the first multinational players to enter laundry care in Russia. As a result, it has established its brands in the minds of consumers and gained strong consumer trust. Tide and Ariel remained the most popular brands in laundry care in Russia at the end of the review period.

Full Report Details at
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Industry Prospects

Within home care, laundry care is expected to record the strongest retail volume and value CAGRs over the forecast period. The decrease in real incomes is set to ensure that more middle-income households become price-sensitive, partly shifting away from mid-priced and premium brands to economy alternatives. At the same time, high-income consumers who demand products with value-added features are unlikely to be affected by economic deterioration; therefore, they are predicted to keep expensive brands afloat. In general, the decrease in real income levels will be less reflected in a demand for laundry care in volume terms, as some consumers gradually shift towards more affordable mass products, in order to maintain volume consumption.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Russia?
* What are the major brands in Russia?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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