Market Report, "Surface Care in Dominican Republic", published

Multi-purpose cleaners posted current value sales growth of 4% in 2015. This was mainly driven by increased demand, with retail volume sales growing by 2%, as well as limited increase in average unit price of 1%. This category has some of the lowest unit prices within surface care and appeals to a wide range of consumers thanks to the versatility of products, in addition to their low price.

Competitive Landscape

Fabuloso from Colgate-Palmolive DR Inc and Mistolín from Unilever Dominicana SA remain the two leading brand in surface care in the Dominican Republic, with both seeing good performance in 2015. Fabuloso remains the leading brand, with retail value sales growth of 7% in 2015 translating into a one percentage point increase in retail value sales share to 33%. Meanwhile, Mistolín remains the second leading brand in the category, recording retail value sales growth of 6% and recording a one percentage point increase in value share to 29%. Both brands enjoy strong recognition and good penetration in retail channels. In supermarkets, hypermarkets and colmados, which accounted for a combined 97% share of surface care value sales in 2015, the Fabuloso and Mistolín brands significantly dominate shelf space.

Full Report Details at
- http://www.fastmr.com/prod/1133275_surface_care_dominican.aspx?afid=301

Industry Prospects

Given the economic outlook for the forecast period, expectations for surface care appear to be promising. Surface care products targeting higher-income consumers are expected to post the best performance over the forecast period. While these categories are growing from a lower base in terms of both retail volume and value sales, higher-income consumers are increasingly demanding high-quality surface care solutions. During the forecast period, it is expected that lower-income consumers will continue to use low-priced bleach and powder detergents instead of surface care products, especially given their price-sensitivity and the relatively high prices of surface care products in general.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Dominican Republic market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Home Care in Dominican Republic
- Surface Care in the Czech Republic
- Laundry Care in Dominican Republic
- Hair Care in Dominican Republic
- Beauty and Personal Care in Dominican Republic