Market Report, "Away-From-Home Tissue and Hygiene in Ukraine", published

The International Monetary Fund has observed a deterioration in the business environment in Ukraine. As a result of this deterioration, demand for away-from-home tissue and hygiene has declined. To cut costs, some companies substituted products they used with cheaper alternatives, while other companies stopped their purchases of away-from-home tissue and hygiene wherever possible. Purchases instead occurred through small entrepreneurs operating through offices.

Competitive Landscape

VGP dominated sales of away-from-home tissue and hygiene in 2015. According to trade interviews with managers of the company, although it is among the leading businesses, the economic crisis is encouraging a shift towards economy brands and even unbranded products to cut costs. As a result, VGP’s leading position within away-from-home tissue and hygiene is quite unstable and the situation could change at any moment.

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Industry Prospects

In volume terms, retail tissue and hygiene is expected to record stronger growth than away-from-home tissue and hygiene over the forecast period. Private consumers consider tissue and hygiene more necessary than companies do, which will result in consumers returning to their preferred purchasing patterns more quickly than businesses. In terms of value, private consumers are going to continue to downshift, which will result in a decline at constant 2015 prices for retail tissue over the forecast period. Businesses are likely to return to standard-priced products, which is expected to result in growth at constant 2015 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Ukraine?
* What are the major brands in Ukraine?
* What are the most important channels for away-from-home sales?

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