New Market Research Report: Food Preparation Appliances in Brazil

Despite the shifts being seen in consumption behaviours and the higher interest in preparing meals from scratch at home among Brazilian consumers towards the end the review period, volume sales of food preparation appliances declined by 13% in 2015, mainly due to the economic downturn and the prioritising of essential items in the budgets of Brazilian consumers. After several years of high increases, including the 10% volume growth recorded during 2014, 2015 was not a good year for sales of food preparation appliances. As a result, manufacturers and retailers found maintaining the same growth rates as registered earlier in the review period a tough task.

Competitive Landscape

Mondial Eletrodomésticos SA registered a 22% volume share in food preparation appliances in 2015, leapfrogging Arno and Philips to securely position in the category. Nevertheless, competition in the category remains tight, with second-placed Arno SA also securing a 21% volume share in 2015 and with Philips do Brasil Ltda generating a 20% volume share. These three key manufacturers combined accounted for 62% of volume sales of food preparation appliances in 2015, with each of them benefiting from the strong presence of its brands and wide distribution throughout Brazil.

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Industry Prospects

Food preparation appliances is expected to increase in volume by 1% over the course of the forecast period. The growth expected in the category is set to be considerably lower than the 16% volume growth recorded over the entire review period and this slowdown is set to be related mainly to the deteriorating macroeconomic situation in Brazil, which is having a direct negative impact on consumer purchasing power and access to credit for many Brazilian consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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