Market Report, "Other Hot Drinks in Russia", published

Other hot drinks suffered a 3% decline in retail volume sales to 21,693 tonnes in 2015. Considerably weaker consumer purchasing power led to reduced demand for non-essential products, including other hot drinks. Chocolate-based flavoured powder drinks was the worst affected category, with retail volume and current value sales declining by 8% and 4%, respectively, in 2015. Nonetheless, other hot drinks preserved its positive dynamics in value terms, with current value sales increasing by 3% to reach RUB12.7 billion in 2015.

Competitive Landscape

Nestlé Russia OOO leads other hot drinks in Russia, with a retail value sales share of 22% in 2015. Despite seeing a substantial loss of retail volume sales share within chocolate-based flavoured powder drinks, the company, with its major brand Nesquik, managed to preserve its leading position. The company’s ongoing leadership of other hot drinks is mainly due to the high levels of consumer loyalty its Nesquik brand enjoys in the country and the substantial promotional support that the company provides for the brand. The absence of strong competition and the company’s well-developed distribution system are other important factors behind Nestlé Russia OOO’s long-standing leadership of the category.

Full Report Details at
- http://www.fastmr.com/prod/1127366_other_hot_drinks_russia.aspx?afid=301

Industry Prospects

Retail volume sales of other hot drinks are set to grow at a CAGR of 2% over the forecast period, while sales at constant 2015 prices are expected to grow at a CAGR of 5%. Given growing interest in healthy lifestyles amongst the Russian population, other plant-based hot drinks is expected to remain the main growth driver, with chicory products in a predominant position. However, given that the financial position of consumers is likely to improve over the forecast period, chocolate-based flavoured powder drinks is also expected to see positive growth dynamics.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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