Nappies/Diapers/Pants in Guatemala - New Market Report

In 2015, nappies/diapers/pants saw retail value sales of GTQ872 million, after 7% growth in current terms. Nappies/diapers/pants are mainly used among middle- to upper-income consumers in Guatemala. This is the main reason why Guatemala has low per capita consumption of 181 units per child aged 0-36 months, while the Latin American average is 713 units. More developed regions have even higher per capita consumption rates of 1,244 units per child aged 0-36 months in North America and 963 units per child per year in Western Europe. Low disposable incomes are the main reason why consumption is not larger, since consumers try to use as few nappies/diapers as possible, and in lower-income groups they use cloth diapers or leave their children bare-bottomed.

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Competitive Landscape

Kimberly-Clark Guatemala Ltda led nappies/diapers/pants in 2015 with a retail value share of 56%. Its leading brand, Huggies, has a wide product portfolio at different price tiers which allows it to reach a wide consumer base.

Industry Prospects

Nappies/diapers/pants is expected to record a CAGR of 3% at constant 2015 prices during the forecast period and reach sales of GTQ1.0 billion by 2020. The expansion of the consumer base, by low-income consumers who are beginning to use these products or by upper-income consumers waiting longer to potty-train their babies for convenience, will be the main growth driver of nappies/diapers/pants.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Guatemala?
* What are the major brands in Guatemala?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

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