New Study: Microwaves in Vietnam

With the increasing number of smaller sized households remaining in smaller apartments, higher-priced multifunctional microwaves are also experiencing a stronger presence in Vietnam. Many consumers from the upper middle to high-income segment are willing to pay more for extra features such as grilling and steaming to save on kitchen space. The current trend has had a positive impact on microwaves, which led to spectacular current value growth of 15% to reach impressive current retail value of VND1.3 trillion in 2015.

Competitive Landscape

Sharp Electronics (Vietnam) Co Ltd maintained its leading position in 2015 with a volume share of 31%. In comparison with other brands available, Sharp Electronics has a more diverse product portfolio ranging from the very low to premium-end. In addition, its marketing campaigns go viral compared to its competitors. At major consumer appliance stores such as Nguyen Kim Trading JSC, Sharp Electronics has an exclusive area displaying its latest microwave products and food cooked from these machines. As a result, Sharp achieves intensive brand awareness that helps maintain its leading position.

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Industry Prospects

Over the forecast period, microwaves is expected to record a volume CAGR of 11%. In comparison with the review period’s volume CAGR of 13%, the category is expected to see an insignificant forecast decline as it slowly reaches maturity over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Vietnam?
* What are the major brands in Vietnam?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

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