Now Available: Air Care in Chile

Air care products posted moderate but steady growth over the review period, and this was maintained in 2015. There was, however, a slight slowdown in current value growth in 2015, which was due to the economic deceleration in the country. Even though air care products are not traditionally considered an essential part of household baskets, growth was supported by an increase in the number of small urban flats with a lower amount of natural ventilation, as well as by the introduction of longer-lasting and easier-to-use products such as gel and electric solutions within air care.

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Competitive Landscape

Air care in Chile continued to be led by SC Johnson & Son Chile in 2015, recording a 59% value share. The company’s flagship brand Glade alone posted a value share of 52%, and Lysoform, its other air care brand, accounted for a 6% share. SC Johnson & Son Chile offers affordable prices and its products are targeted at a wide range of consumers of all income levels. It also has strong marketing campaigns that use TV advertisements targeting women and families, and offers formulas without chemical gases.

Industry Prospects

Air care is expected to continue recording a positive performance over the forecast period. Sales are set to grow at a CAGR of 2% at constant 2015 prices, which is somewhat weaker than that registered over the review period as electric air fresheners may lose some of their novelty.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Chile?
* What are the major brands in Chile?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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