Home Insecticides in Hungary: New research report available at Fast Market Research

Demand for home insecticides is determined mainly by weather conditions. The 2014-2015 winter season was mild in Hungary, which helped insects to survive and drove retail value growth in home insecticides. The extremely hot and dry summer was favourable for flying insects such as flies and wasps, thus demand significantly strengthened for spray insecticides. Increasing health consciousness encouraged consumers to pay more attention to the composition of insecticides and try to avoid potentially harmful chemicals.

Competitive Landscape

SC Johnson Kft maintained its leading position within home insecticides and accounted for 50% of retail value sales in 2015. SC Johnson Kft marketed Raid, the leading brand in insecticides, and Chemotox – the fourth-ranked brand in 2015. Spotless Hungary Kft ranked second with Vape that retained significant retail value share in insecticide coils and electric insecticides. Spotless Hungary Kft accounted for 22% of retail value sales in 2015. Bábolna Bio Kft strengthened its third position within home insecticides during 2015 due to the growing popularity of wasp-killing sprays. Bábolna Bio accounted for 16% of retail value sales in 2015.

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- http://www.fastmr.com/prod/1127017_home_insecticides_hungary.aspx?afid=301

Industry Prospects

Future growth in home insecticides is expected to be primarily determined by weather conditions. During wet weather ants appear in homes, while warm and wet weather helps mosquitoes to reproduce, and hot and dry weather is favourable for wasps and flies. If there are no significant changes in weather conditions, home insecticides is expected to record stable growth due to wide variety of products, their developing effectiveness and active promotion by leading brands. Thus home insecticides is expected to register a retail value CAGR of 2% (constant 2015 prices) over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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