New Report Available: Retail Tissue in Egypt

Retail tissue recorded volume growth of 4% in 2015 as a result of increased consumer confidence due to the economic recovery and political conditions stabilising somewhat. Despite a number of issues, the political and economic environment has greatly improved since the January 2011 revolution, leading to growth in consumer spending and investment. Strong value growth was driven by an increase in prices due to taxes, increasing costs of production and the devaluation of the Egyptian currency. Napkins recorded a significant value increase of 10% in 2015 while volume grew by 3%, led by higher consumer disposable income with which to purchase goods in comparison to 2014, when more essential items, such as toilet paper and facial tissues, were chosen ahead of napkins. Pocket handkerchiefs witnessed retail volume growth of 4% and a 12% increase in retail value terms in 2015, due to higher prices than alternative products in the category.

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Competitive Landscape

Al Bardi Paper Mill continued to lead retail tissue in 2015 due to its long-standing presence in the country and popularity among Egyptian consumers. The company’s wide product variety accounted for its strong share, as it offers brands in all product categories. Furthermore, brand loyalty and repeat purchasing behaviour by consumers played a major role in achieving a 30% retail volume share and 33% value share in 2015.

Industry Prospects

Retail tissue is expected to record a healthy volume CAGR of 5% over the forecast period, driven by population growth and the modernisation of retailing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Egypt?
* What are the major brands in Egypt?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

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