Sportswear in Malaysia - New Study Released

Malaysians are gradually being exposed to more international and domestic sports events by the government and private organisations. 2015 was a particularly active year for various sports events in Malaysia, ranging from marathons co-organised by private organisations and government bodies to the first National Sports Day on 10 October 2015. The Malaysian government announced the inaugural National Sports Day in order to promote heathier lifestyles for Malaysians in order to prevent chronic diseases such as hypertension, diabetes, and heart conditions. In addition, Malaysia saw a surge in people with more active lifestyles such as joining fitness clubs and spending their free time with friends playing badminton or futsal.

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Competitive Landscape

adidas is the leading player in sportswear in 2015 with a 13% value share. The constant launch of new products to retain consumer interest became one of adidas’ most effective marketing strategies in Malaysia. Its increased activity in terms of sponsoring sports events also enables it to maintain its lead.

Industry Prospects

Despite the slowdown in the Malaysian economy in 2015, which is expected to continue, international sportswear brands have a stronger presence in Malaysia by introducing their brands in Malaysia in conjunction with rising demand from consumers who are more active in sports. Younger generation consumers perceive the need to become active in sports activities in order to remain healthy while sustaining a high level of stress during work and study. In the forecast period, newly-introduced sportswear brands such as Under Armour and Sports Direct are expected to grow more rapidly in Malaysia while the outdoor apparel brand, Telent, is expected to reach Malaysia as the first step in the company’s Southeast Asian push.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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