"Bleach in Dominican Republic" now available at Fast Market Research

Chlorine bleach is a very common household product that is used by a wide array of consumers throughout the Dominican Republic. Due to the relatively low price of chlorine bleach compared to other household cleaning products, it is widely accessible for a large number of Dominican consumers. The price of bleach and its effectiveness as a multi-purpose cleaner will ensure steady growth for this mature category over the forecast period.

Competitive Landscape

Clorox Dominicano CxA, with the Clorox brand, remains the leading player in bleach in the Dominican Republic. The company recorded a further one percentage point increase in value share to 58% in 2015, thereby strengthening its already dominant position. In addition to strong brand recognition, the Clorox brand remains highly trusted and is distributed via all of the leading retail channels across the country, including through colmados.

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Industry Prospects

Bleach will continue to be used for multiple purposes and will compete for share with other categories, including surface care, toilet care and laundry care, among others. Although the categories against which bleach is expected to compete are likely to see greater innovation, the unit prices of these products are likely to grow faster than that of bleach. Current forecasts suggest stable volume growth for bleach, particularly in view of the existing maturity of the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Dominican Republic market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Dominican Republic?
* What are the major brands in Dominican Republic?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Dominican Republic?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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- Toilet Care in Dominican Republic
- Surface Care in Dominican Republic
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- Bleach in the Czech Republic