"Retail Tissue in Malaysia" Published

Retail tissue sales in Malaysia were driven by steady population growth and urbanisation. As Malaysia forges ahead to achieve the status of a developed country, the spread of urbanisation and rural-to-urban migration result in higher standards of living and per capita incomes. The adoption of urban consumer lifestyles and spending patterns spurs demand, as Malaysians consume multiple types of tissue products in greater quantities than ever before. For this reason, current value sales growth in 2015 was higher than the review period CAGR.

Competitive Landscape

Nibong Tebal Paper Mill remained the leading player in 2015, with a retail value share of 47%. Premier and Cutie have successfully captured a large share of the market as both are mid-priced brands which appeal to the burgeoning middle-class consumer base.

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Industry Prospects

Retail tissue is expected to record a value CAGR of 3% at constant 2015 prices over the forecast period to reach MYR453 million in 2020. As the market develops, the penetration rates and per capita usage of retail tissue products will only continue to increase.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Malaysia?
* What are the major brands in Malaysia?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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