Market Report, "Footwear in Indonesia", published

Comfort has become the most important factor for consumers in Indonesia when it comes to choosing footwear. While many types of footwear available in the country have interesting or stylish designs, such products are not always comfortable for the wearer. Past experiences with such products mean that consumers are now more careful in making footwear purchasing decisions, and place a greater emphasis on comfort. Towards the end of the review period, footwear manufacturers responded to this trend by launching new premium products which not only had more sophisticated designs, but were also more comfortable. For example, leading footwear company Sepatu Bata developed Ambassador, a new premium leather footwear brand. The success of such products helped to strengthen current value growth for the entire footwear category in 2015, with sales increasing by 10%.

Competitive Landscape

Sepatu Bata retained its leading position in footwear in 2015 with an overall value share of 4%. This company is one of the most well-established players in footwear in Indonesian. In fact, so strong is the reputation of its Bata brand for offering good quality products at affordable prices that most consumers are not aware that Sepatu Bata is not a local company.

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- http://www.fastmr.com/prod/1126312_footwear_indonesia.aspx?afid=301

Industry Prospects

Conditions in the Indonesian economy are expected to improve over the forecast period. This will help to sustain high purchasing power among upper-middle-income consumers, the core buyers of luxury footwear. However, unless the government acts to prevent it, cheaper imported products from China are likely to flood the Indonesian footwear category and intensify pricing pressure. This will lead many companies to focus more on exports than domestic demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Footwear in Indonesia?

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