New Market Research Report: Air Treatment Products in Germany

Air treatment products registered further volume growth in 2015, due mainly to the growing demand for appliances which can improve the air quality and atmospheres in the home. Demand was especially high in larger German cities with relatively high levels of air pollution and where the prevalence of allergies is still growing. In addition to strong demand for air purifiers, the rising demand for humidifiers also drove volume sales as the selection of sophisticated products which offer various features increased. Among the most popular appliances were those which feature decorative designs or additional functions such as scented mists and special light therapy elements. With health and wellness still playing major a role in German society, demand for these products grew particularly strongly towards the end of the review period.

Competitive Landscape

De’Longhi Deutschland GmbH was able to improve its leading position within air treatment products in Germany in 2015 as its volume share increased marginally to remain on 19% in 2015. The company continues to benefit from its relatively large product portfolio, which includes a wide variety of high quality air treatment products at quite competitive prices. The company aims to appeal to a wide public and many of its products feature special design elements to appear more decorative when used in a visible spot within the home. This grants the company an additional competitive advantage as an increasing numbers of German consumers consider product designs suited to their interior décor of their homes to be an important benefit and major factor influencing their purchasing decisions.

Full Report Details at
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Industry Prospects

Volume sales of air treatment products are set to register a minimal decline over the forecast period. The main reason for the more negative outlook for future sales of these products is the stronger decline anticipated in sales of cooling systems as demand for these products is highly dependent on the prevailing weather conditions in Germany. While devices designed to enhance the health and wellbeing of consumers are likely to remain popular throughout forecast period, volume growth rates in these categories are still expected to slow down due to growing maturity and saturation.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.



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