Market Report, "Retail Tissue in Taiwan", published

Kitchen towels continued to be the fastest growing category within retail tissue in 2015. The strong performance was due to it being a smaller category, as well as the convenience offered to consumers. Consumers perceive kitchen towels to be a more-hygienic solution. This disposable alternative is seen as being suited to Taiwanese cooking, which can be oily, as well as fitting the local climate where non-disposable options may not dry out properly. Growth overall remained restricted by the large proportion of the Taiwanese population that eat out on a very regular basis.

Competitive Landscape

Kimberly-Clark Taiwan continued to lead retail tissue in 2015. The company posted healthy growth in 2015, in both volume and value terms. The company owns the best-known and leading household brand Sujay (Kleenex) and continued to use TV marketing campaigns to build on already-strong consumer brand familiarity. Klear is the company’s secondary brand, which is priced more at the budget level.

Full Report Details at
- http://www.fastmr.com/prod/1133739_retail_tissue_taiwan.aspx?afid=301

Industry Prospects

Retail tissue is expected to record slightly stronger retail volume growth over the forecast period than during the review period, with growth strengthening towards the end of the forecast period. Expected improvements in the economy are set to improve purchasing power, enabling this already well-developed category to grow at a more robust rate in volume terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Taiwan?
* What are the major brands in Taiwan?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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