New Market Research Report: Poland Tourism Report 2016

Poland has a relatively well- established tourism industry, supported by a growing business travel sector and robust domestic tourism market. The country benefits from a positive location in between key source markets in Europe and has an extensive transport network, including c ross- border road and rail connections and growing air travel capacity. The hotel market has undergone significant expansion in recent years, benefiting from Poland's openness to foreign investors as well as development in the run-up to Poland's hosting of major sporting events. Moving forward, we expect to see slow growth in international tourism arrivals to Poland. The country faces significant competition from other European destinations , and travel is likely to be impacted by negative regional trends , including a potential economic slowdown and security concerns.

Full Report Details at
- http://www.fastmr.com/prod/1152872_poland_tourism_report_2016.aspx?afid=301

Key Updates And Forecasts

Poland continues to expand international connectivity with the addition of new flight routes to a number of destinations. Airlines that are launching new flight routes to Poland in 2016 include Ryanair, LOT Polish Airlines and Lufthansa Group. Investments are also being made at key airports. Krakow Airport is reportedly spending PLN150mn (EUR32.4mn) on upgrades to terminal buildings in 2016.

Investment is also taking place in Poland's hotel sector, with an increasing focus on mid-to-high-end hotels and second-tier cities where the hotel market is less developed. Hotel groups with new properties under development include Starwood, InterContinental Hotels Group and Carlson Rezidor.

At present we are forecasting relatively slow growth in international arrivals to Poland over the course of the forecast period, with the inbound travel market expected to grow from 16.6mn in 2016 to 17.9mn in 2020.

The Poland Tourism Report has been researched at source and features BMI Research's independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Poland Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Polish tourism industry.

Key Benefits
Benchmark BMI's independent tourism industry forecasts for Poland to test other views - a key input for successful budgetary and planning in the Polish tourism market.
Target business opportunities and risks in the Polish tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Poland.
Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

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