Market Report, "Saudi Arabia Consumer Electronics Report Q2 2016", published

We maintain a subdued outlook for the consumer electronics market in Saudi Arabia due to the negative shocks related to the global collapse in the price of oil. We believe that weaker consumer confidence will continue to exacerbate the drag on consumer electronics spending due to saturation in device categories such as tablets and LED/LCD TV sets. This underpins our forecast for muted growth in the Saudi consumer electronics market over 2016-20 20 at a compound annual growth rate of 0.8 %. While the overall environment will be challenging we identify lucrative opportunities for vendors in t he premium segment, namely high- end smartphones and OLED TV sets, due to high incomes and a fashion-conscious domestic consumer base. The low end of the market may however be constrained due to the exit of a considerable number of migrant workers under the governments 'Saudisation' policy.

Full Report Details at
- http://www.fastmr.com/prod/1152889_saudi_arabia_consumer.aspx?afid=301

Latest Updates & Industry Developments

Computer Hardware Sales: Set to decrease from USD4.29bn in 2016 to USD4.19bn in 2020, a CAGR of -1.3%. The market outlook was already subdued due to high device penetration and the potential for price erosion, including in the tablet market, but this was exacerbated by the weaker economic outlook and we now expect the market to contract over the medium term.
AV Sales : USD1.60bn in 2016 to USD1.73bn in 2020, a CAGR of +1.6%. After three successive years of contraction we envisage a return to growth, although not to previous highs due to cannibalisation of digital camera volumes, with the increased popularity of OLED TV sets providing a boost to market value.
Handset Sales : USD6.15bn in 2016 to USD6.61bn in 2020, a CAGR of 2.0%. The handset market will outperform based on the strength of demand for premium devices, and particularly phablets.

The Saudi Arabia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Saudi Arabia.

BMI Research'sSaudi Arabia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Saudi Arabia.

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