Consumer and Market Insights: Suncare in Brazil - New Market Report

Rising inflation is driving the demand for value for money Suncare products among the Brazilian consumers. The Sun Protection category is the largest category in value terms, while the Self-Tan category is forecast to register fastest growth during 2015-2020.

Key Findings

* Of the three categories analyzed, Self-Tan will be the fastest growing value category, registering a CAGR of 20.8% during 2015-2020
* Hypermarkets and Supermarkets is the leading distribution channel accounting for more than one-fifth of the overall Suncare distribution in Brazil
* The use of Blister Pack outer is forecast to grow at a CAGR of 14.1% during 2015-2020
* Johnson and Johnson GmbH and Beiersdorf AG are the leading market players in the country
* Personalization is an important trend as consumers prefer to use Suncare products that cater to their lifestyles and age

Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

Full Report Details at
- http://www.fastmr.com/prod/1159039_consumer_insights_suncare.aspx?afid=301

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2010-2020
* Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
* Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
* Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014
* Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others
* Consumer level trends: Top four consumer trends which influence Suncare products consumption
* Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to Get this Report

* Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
* Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
* Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
* Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

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