Now Available: The Cards and Payments Industry in Estonia: Emerging Trends and Opportunities to 2020

Timetric's 'The Cards and Payments Industry in Estonia: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Estonian cards and payments industry, including:

* Current and forecast values for each market in the Estonian cards and payments industry, including debit card, credit and charge cards.
* Detailed insights into payment instruments including credit transfers, direct debits, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
* E-commerce market analysis.
* Analysis of various market drivers and regulations governing the Estonian cards and payments industry.
* Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
* Comprehensive analysis of consumer attitudes and buying preferences for cards.
* The competitive landscape in the Estonian cards and payments industry.

Full Report Details at
- http://www.fastmr.com/prod/1171406_the_cards_payments_industry.aspx?afid=301

Report Highlights

* The government launched the Digital Agenda 2020 for Estonia in 2014, to increase broadband access in the country by 2020. The aim is to provide broadband of at least 30mbps across the country, and to enhance the uptake of high-speed broadband of 100mbps to account for 60% or more of all internet connections by 2020. In another move towards digitalization, in December 2014 the government extended the electronic citizenship (e-Residency) system to individuals in other countries, making it convenient for them to access government services electronically. e-Residency is offered to global citizens looking to set up a business in Estonia, and carry out online business in the European Union (EU). It helps business owners to obtain a physical company address, and access electronic services such as banking, international payments, tax payments, and remote signing of relevant documents and contracts. Businesses from countries such as the US, Finland, Russia, the UK, Canada and India have already shown an interest in the service. These initiatives are expected to drive growth in digital payments in the country.
* In line with the rising adoption of contactless technology in European counterparts such as the UK and Germany, Estonia is also expected to see a rise in contactless adoption over the forecast period. With major banks such as Swedbank, SEB and LHV Bank having announced plans to launch contactless technology, uptake of contactless payments will increase. Swedbank and LHV Bank have indicated that they will launch contactless cards by the end of 2016, and Swedbank has announced plans to transform its payment terminals to contactless technology by 2016. SEB plans to introduce contactless cards by 2017.

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