Newly released market study: Quarterly Beverage Tracker Fourth Quarter 2015 for Russia

The decline in the Russian economy affected the beverage industry in Q4-15. The reduction in consumer's purchasing power was a key factor that influenced the performance of carbonates. The devaluation of the ruble affected consumption of imported wine.

Key Findings

* Fruit powders experienced a decline caused by imported products that saw price increases
* Cider consumption saw an increase, driven by the higher output of locally produced beverages
* Bulk/HOD water appealed to consumers due to it lower price per liter than other categories
* White milk experienced growth, driven by an increased output of raw milk

Synopsis
Canadean's Russia Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
* Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our Q4 special focus update on the latest trends in functional and flavoured waters

Full Report Details at
- http://www.fastmr.com/prod/1172944_quarterly_beverage_tracker.aspx?afid=301

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Russia beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Russia to back your marketing initiatives
* Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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