Just Published: "Quarterly Beverage Tracker Fourth Quarter 2015 for Mexico"

Commercial beverages posted positive growth in Q4-15, convenience stores and street sales particularly helped drive growth. PL products performed in line with the market in Q4-15, they continued to see solid growth in Q4-15 in the packaged water category. The organic growth of convenience stores had a significant impact on hot coffee.

Key Findings

* The juice market continued to lose volume, as consumers looked for affordable products due to the rise in dollar, so consumers have become more reserved in their purchasing habits of high priced products
* In the beer market solid growth was registered by the Mexican craft segment, boosted by modern retail and on-premise
* Drinking yogurt continued to decline in Q4-15, it was mainly affected by its negative performance in modern retail and the cold weather
* Innovation, health trends and low temperatures boosted the consumption of hot tea in Q4-15

Full Report Details at
- http://www.fastmr.com/prod/1172936_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's Mexico Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
* Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Mexico beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Mexico to back your marketing initiatives
* Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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