Quarterly Beverage Tracker Fourth Quarter 2015 for China - New Market Study Published

Dairy drinks were a driver to growth for overall beverage consumption. The overall commercial beverage industry faced various significant challenges when the market and economic environment changed. The unsatisfactory performance of categories such as still drinks and iced/rtd tea drinks affected the industry overall. Alcoholic drinks registered growth in Q4-15.

Key Findings

* Juice sales are highly dependent on festival consumption and organization purchase
* Beer saw a contraction in Q4-15 compared to Q4-14
* As the weather became colder in winter, a number of dairy manufacturers reduced production of chilled pasteurized milk, due to less demand
* Hot coffee in Q4-15 saw growth, following the growth of unpackaged hot coffee

Synopsis
Canadean's China Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Full Report Details at
- http://www.fastmr.com/prod/1172917_quarterly_beverage_tracker.aspx?afid=301

* Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
* Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the China beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in China to back your marketing initiatives
* Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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