Just Published: "Quarterly Beverage Tracker Fourth Quarter 2015 for Bulgaria"

Despite the decline in the tourist sector, the economy continued its recovery which helped the commercial beverage industry to grow further. Despite the warm weather, growth of alcoholic beverages was slowed by higher investment in smaller package sizes in order to increase profit. Fierce competition between the top three bottler of packaged water saw volumes grow. Warm weather and a rise in consumer purchasing power aided the carbonates category.

Key Findings

* The long and cool autumn enabled companies to invest in categories with lower summer seasonality and thus benefit from growth in purchasing power
* The premium profile of hot beverage consumption gave the higher priced segment substantial share
* Alcoholic drinks consumption shifted away from seasonal categories and towards spirits and wine, which were helped by substantial investments
* The warmer weather compared to previous years and the rise in purchasing power helped volume growth overall
* Potential tax on beverages with high caffeine content might hurt volumes, especially in the budget segment
* Brewers have turned to investments in cider in order to gain more volume in the high season, as beer mixes have been proven to have limited potential
* Despite the efforts of major bottlers, illegal bottling still held substantial share with small businesses and households

Full Report Details at
- http://www.fastmr.com/prod/1172913_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's Bulgaria Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
* Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Bulgaria beverage industry to support and enhance your strategic planning

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Quarterly Beverage Tracker Fourth Quarter 2015 for East Europe; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
- Quarterly Beverage Tracker Fourth Quarter 2015 for Croatia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
- Quarterly Beverage Tracker Fourth Quarter 2015 for China; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
- Quarterly Beverage Tracker Fourth Quarter 2015 for Hungary; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
- Quarterly Beverage Tracker Fourth Quarter 2015 for Lithuania; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages