Quarterly Beverage Tracker Fourth Quarter 2015 for Greece - New Market Research Report

Soft drinks remained virtually stable compared with Q4-14, driven in particular by gains in iced/rtd tea drinks, energy drinks and nectars. Sports drinks, squash/syrups, carbonates, juice, iced/rtd coffee drinks and still drinks recorded losses, while packaged water remained stable. Sales of alcoholic drinks declined during the quarter; fortified wine, spirits and FABs faced heavy losses, wine recorded more subdued losses, while beer remained stable and cider continued its impressive growth. The year on year performance of dairy declined in Q4-15, driven in particular by losses in drinking yogurt, fermented milk and evaporated milk, more subdued losses in soymilk and white milk, while flavoured milk remained stable and condensed milk continued its growth.

Full Report Details at
- http://www.fastmr.com/prod/1172927_quarterly_beverage_tracker.aspx?afid=301

Key Findings

* Soft drinks products benefited from the favourable weather conditions with above average temperatures during the quarter and an increase in tourism
* Beer started the year with volume losses, hard hit by difficult political and economic conditions. But it continued with stability and growth, which managed to make up for part of the initial losses
* White milk is viewed as a necessity for Greek families; consumers' reduced purchasing power affects even staples such as white milk
* Above average temperatures during the reporting quarter did not favour the consumption of hot beverages

Synopsis
Canadean's Greece Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
* Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Greece beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Greece to back your marketing initiatives

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