Newly released market study: Quarterly Beverage Tracker Fourth Quarter 2015 for India

ACB grew positively in Q4-15 while soft drinks were down, there was a disappointing performance by a few categories. Imports increased in a number of categories , while exports declined in some categories due to low production. Private Label brands in juice, beer, packaged water, squash and still drinks have increased.

Key Findings

* In the bulk/HOD water category unbranded water is mainly distributed to three tier cities. There is a higher profit margin for unbranded bulk/HOD water, as the distribution is carried out by the company itself
* Due to an increase in the tax on beer there is a high demand on distribution margins
* An increase in milk prices in some states has ultimately affected sales of white milk
* There were a number of new product launches in the hot tea category in Q4-15

Full Report Details at
- http://www.fastmr.com/prod/1172931_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's India Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
* Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the India beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in India to back your marketing initiatives
* Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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