New Report Available: Quarterly Beverage Tracker Fourth Quarter 2015 for Estonia

Soft drinks overall saw a decline in Q4-15, with some categories experiencing increases and others declines. Due to the complicated situation with the major food trade partner Russia, producers are forced to lower the prices of dairy products in order to sell products. Weather was warmer in Q4-15 than Q4-14.

Key Findings

* Functional water in Estonia is expected to grow in the future
* Loyal consumers supported the sports drinks category
* PL products underperformed in the market
* An increasing number of tourists who consume hot tea in Horeca helped achieve an increase in hot tea consumption

Synopsis
Canadean's Estonia Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Full Report Details at
- http://www.fastmr.com/prod/1172924_quarterly_beverage_tracker.aspx?afid=301

* Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
* Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Estonia beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Estonia to back your marketing initiatives
* Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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