Report Published: "Quarterly Beverage Tracker Fourth Quarter 2015 for Croatia"

Improvement in consumer mood, favourable weather for outdoor activities and positive GDP growth all featured in Q4-15, but this quarter came at the end of a good year, when many players did not have to chase volume in order to meet targets. All commercial beverages consumption fell slightly as the positive drivers did not transfer into a higher level of consumption for food and drinks. Price promotions were rare in Q4-15 and the biggest soft drinks categories recorded lower results compared to Q4-14, confirming that low prices remain the number one driver

Key Findings

* Among all categories where branded soft drinks are important, PL recorded only slight growth in Q4-15
* Still drinks recorded growth backed up by low prices, while iced/rtd tea drinks and nectars declined because fewer price promotions were run in these categories
* White milk consumption fell in the quarter mainly as a result of the decline in pasteurized milk and lack of investment by dairy producers
* After an excellent summer performance, beer returned to ordinary levels of consumption in the last quarter
* Hot coffee consumption benefited from good weather during October and November that slightly increased on-premise consumption
* The excellent tourist season and hot, sunny summer profited overall commercial beverages in 2015

Full Report Details at
- http://www.fastmr.com/prod/1172928_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's Croatia Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
* Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Croatia beverage industry to support and enhance your strategic planning

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Quarterly Beverage Tracker Fourth Quarter 2015 for East Europe; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
- Quarterly Beverage Tracker Fourth Quarter 2015 for China; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
- Quarterly Beverage Tracker Fourth Quarter 2015 for Hungary; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
- Quarterly Beverage Tracker Fourth Quarter 2015 for Lithuania; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
- Quarterly Beverage Tracker Fourth Quarter 2015 for France; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages