New Report Available: Consumer and Market Insights: Oral Hygiene in Spain

Spain's Oral Hygiene market is forecast to register marginal growth in value as well as volume terms during 2015-2020. While the Toothpaste category has the largest volume share, the Mouthwash and Breath Fresheners (non-confectionary) categories are projected to witness fastest growth during 2015-2020. A high unemployment rate is prompting Spanish consumers to opt for value-for-money Oral Hygiene products. Certified Oral Hygiene products will become more popular in future as they are perceived to be safer and more effective.

Full Report Details at
- http://www.fastmr.com/prod/1172999_consumer_insights_oral.aspx?afid=301

Key Findings

* The Spanish Oral Hygiene market is led by the Toothpaste category in value terms.
* Hypermarkets and Supermarkets is the leading distribution channel accounting for 41.3% the overall Oral Hygiene products distribution in Spain.
* Flexible Packaging is the most commonly used packaging material in the Spanish Oral Hygiene market.
* The penetration of private label Oral Hygiene products remain low in Spain, however private label growth is higher than brands during 2012-2015.
* Value and Product Specificity are the major consumer trends driving the growth of the Spanish Oral Hygiene market.
* Oral Hygiene products with multi-functionality and certification label will gain popularity in future in Spain.

Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Spain provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2010-2020
* Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
* Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
* Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015
* Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others
* Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption
* Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to Get this Report

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